If there’s one thing you should consider the most to your medical practice’s Facebook page, it’s got to be engagement, that is, any activity that your fans (or non-fans) do on your business Facebook page.
Anything from commenting on a post to liking it can contribute to a page’s popularity. The more engagement you get on Facebook, the more people can reach you.
Engagement with Facebook is crucial since it will help increase organic reach. Engagement is the first step to increasing the News Feed placement based on the Facebook algorithm.
Then, likes and shares let the broader network see your posts about your patients.
The engagement on Facebook pages has dropped 20% since the beginning of 2017, according to BuzzSumo, which analyzed more than 880 million Facebook posts by publishers and brands.
Anyone who has a Facebook Business Page can find this trend alarming click here.
In addition, recent modifications in the Facebook News Feed algorithm have made it more complex than ever before to connect with fans.
Before we begin for the first time, let’s conduct a brief Q&A session so that you can learn something about engagement on Facebook:
What exactly is Facebook posting engagement?
Facebook engagement refers to the actions that users take to interact with your Facebook Page. Most commonly, they do this through comments, likes, and shares.
The interactions that you post on Facebook comprise:
- Likes and all the other reactions
- Comments, both positive and negative
- Even the clicks that users make
What’s the distinction between engagement and reach with Facebook?
Reach is the number of people who have read your post and how many people it’s reached. Engagement is the number of interactions by your blog post. Engagement measures the number of views and clicks, as well as comments or shares, as well as likes and comments your blog post gets.
Reach will tell you how effective you are in getting your business noticed and how much you’re making your posts appear in people’s newsfeeds. Engagement metrics are crucial to consider if you’re seeking to build relationships with your clients, increase their loyalty to your organization or determine your client’s willingness to do anything, such as making an appointment.
What is an acceptable standard engagement percentage for Facebook?
A “good Facebook engagement” rate is a highly subjective metric that can differ significantly from Page to Page and even between posts from one Page. The standard number of people who engage with the Facebook post is 3.6 per cent. Anything above one per cent is considered an excellent engagement rate on Facebook, so you’re in good shape when you have 500 followers and get five engagements.
So, what could you do to gain more Facebook participation on your Page?
We think there are ways to stop this decline in organic reach on Facebook, and we’d be happy to share some of our strategies with you.
Post Updates Regularly
Consistency is the word of the day when a post on Facebook.
As you rush to add ever-growing content to your Facebook page, you might miss out on the chance to connect with more individuals.
Research has shown that often posting on your Facebook page could result in lower engagement in terms of views per post. So, posting less often is the most important thing to do.
It is essential to post high-quality, consistent content in an amount that is consistent with the image of your practice and draws potential clients. Don’t post often, or your patients won’t remember they’ve seen you. Post too frequently, and you’ll overwhelm your patient’s feed.
You could consider posting 3-4 times a week or creating 20-30 posts per month. Additionally, you can try posting various topics to keep your clients engaged and excited about the latest material followerspro.
Tap into Perfect Post Times
To the chagrin of bosses worldwide, more than 29 per cent of Americans utilize Facebook in the office daily.
When you post your posts at times when your followers are the more active, you immediately increase the chance of receiving comments and likes.
Yes, sometimes it is based on data to be the best time to make posts on social media, which will provide you with an idea of when your posting schedule ought to appear as.
How do you discover this information?
The primary method is through your Facebook Insights section, the analytics section of every Page. This gives you a simple graph showing the days and hours of the day the Page is most active. https://clipaper.com/
You’ll discover more about the ideal timing best suits your company’s brand. You can better understand when and how your customers interact with your content by analyzing data from your Facebook Page Insights statistics.