It can be challenging and nerve-wracking to choose a digital marketing agency to work with. A well-chosen agency might be the difference between a blown marketing budget and a successful expansion of your business. In today’s market, you may choose from a plethora of organisations that focus on a variety of services. How should you make your decision?
When picking an agency, there are several unique factors to consider. The attitude and goods of the businesses with whom a digital marketing agency is cooperating must be thoroughly investigated.
We’ve come up with a list of 5 factors you should take into account when selecting your new digital partner.
Many successful digital agencies outsource their work; we just think they should be upfront about it. When you look further, you’ll find that a lot of the work is added on or outsourced by the organizations which assert to provide the complete answer. This includes PPC firms that also build websites and SEO experts in software development firms.
Since digital marketing services are a speciality, you should ideally have a specialist handling that specific part of your campaign. A skilled web designer and someone who can throw up a template is two very different things.
Asking, “Have you done this before?” starts off on the right foot. Can you send me the case study? Inquire about case studies, whether you’re interested in a brand makeover, a new website, a marketing campaign lasting three months, or a comprehensive digital content plan. The visual components, such as logos, mock-ups, mood boards, car wraps, signage, and company stationery, should be included in case studies where suitable.
The numbers should be included in marketing case studies, and this is very crucial. What was the overall profit made? What were Google rankings attained? How did the number of visits increase? And what did the growth in leads, sales, and repeat business look like?
Who said something to the client? Can I speak with the customer, please?
This will reveal whether the agency follows a “churn and burn” strategy, in which they turn around as many jobs as they can without giving quality any thought, or whether they are interested in accepting accountability for the work they do and forming long-term connections. If the latter, they won’t mind if you speak with a few of their loyal customers to reassure you.
Although some digital marketing companies may be large, that doesn’t necessarily make them superior. For instance, if your company sells sportswear, you may not want to work with a large advertising firm that primarily targets businesses in other sectors. Finding a digital marketing company that compliments you may be a good idea, even if it means going boutique. The advantage is that they’ll already be familiar with your target audience and the market.
Of course, there are companies out there that would be eager to win your business even if they had little experience with your product or industry. Are they extraordinarily imaginative?
Have they produced anything that you respect, even if it is outside your area of expertise? Perhaps you don’t want someone who has spent their entire career marketing the same kinds of goods. They’ll finish your work quickly, for sure, but it can resemble the rest of their portfolio in terms of appearance and feel.
This relates to what I said earlier. Find a company that focuses on a more polished voice if you want something a little more polished. Do some research on their marketing tone if you believe that a creative campaign, perhaps one with a playful voice, might be just the thing to start generating traffic.
This also holds true for every aspect of the marketing firm. What is their SEO and SEM presence like? Was their website the first to appear on Google, which is what drew you to it? If so, this can be a sign that they can use the same strategies for your company. Look over their blog and see what they have to say. Is it stylistically what you would like? Remember that you are in a unique position to evaluate the company from a customer’s perspective, just as your clients will do when the company is handling their marketing. This is why best book editors for your content from the perspective of the customers.
Learn how the business determines what is and is not working. What criteria do they use to judge success at that point? In order to avoid being in the dark when it comes time for you to make these deductions yourself, you should choose a company that is transparent about these kinds of things.
The fact that a project or marketing campaign began at one price and ended with a tonne of unexpected extras is another common criticism we hear about digital marketing services. By that point, the client was so far along in the project that they had no choice but to “suck it up.”
Several agencies, some of which were nationwide, billed their clients directly for their Google Pay-Per-Click (PPC) expenditures (formerly known as Google AdWords, now known as Google Ads) without disclosing to them the total amount spent with Google and the management charge. We researched and discovered that one particular agency was billing for 50% of the money!
To put that in perspective, when we first began managing Google PPC ads as a Google Partner, we enquired about the going rate. He responded, “We charge 20% of spending as a starting point because, on average, most agencies charge between 20% and 25% of monthly cost and tier down to 5% once customers begin making larger purchases. However, the other agents’ clients were not informed of the 50% cost levied on them. If an agency has honesty and integrity, then transparent pricing should follow; if it doesn’t, then run away.
Selecting the digital marketing approach that will increase brand engagement may not be simple. This is precisely why you might require a qualified group, such as a digital marketing firm, to establish an appropriate online presence for your business and assist you in connecting with your target market and clients to raise brand awareness.
The duty for the company’s digital brand image is taken on by digital marketing agencies, who also support your efforts to increase your online visibility and credibility. Knowing which organizations are best for your requirements is crucial, though. You must be able to select the digital firm that best meets your requirements because each one has a unique area of competence.