Facebook is launching a new “Trending News” section in 30 markets, and you can customize the topics you want to see. It’s also introducing a new Breaking news indicator, which lets publishers communicate important news that can’t wait. You can also use the Hashtag feature to increase the reach of your content.
Facebook Rolling Out a New “Trending News” Section
One way to increase your exposure on Facebook is to create Trending News videos. You can create your own videos, or you can use other sources to create your own news videos. In either case, you can publish them on Facebook to attract new readers. However, it is important to have a credible news source.
Facebook’s algorithms are prone to bias. They have promoted 9/11 conspiracy theories and parody news articles about magical iPhone features. In addition, Facebook recently fired human editors to combat the influx of false and misleading news stories on its platform. As a result, it is still trying to figure out how to combat fake news and highlight legitimate news stories.
Facebook has recently redesigned its Trending Topics section. The new section is now available to most US users on both iOS and Android. The feature has its own direct link in the iPhone navigation menu. Android users can expect the feature to roll out soon.
Customize Own Trending Topics
Facebook has introduced trending topics, which you can customize to fit your tastes and interests. The trending topics are shown in real time on your news feed and are personalized for your location and social behavior. They appear on the upper right corner of your news feed, and include a brief summary of the topic. By default, Facebook shows the top trending topics from around the world, but you can customize your news feed to show only your favorite topics.
For example, someone who works for a pizza restaurant may want to include relevant topics related to cooking or dining. Similarly, a mortgage loan officer or general contractor might choose topics that are relevant to their field. However, they shouldn’t try to get too far away from their niche by customizing their trending topics.
Communicate Urgent News
Facebook has introduced a new feature to make it easier for publishers to communicate urgent news on the platform. The Breaking News Indicator lets publishers add a breaking news label to links, Instant Articles, and Facebook Live videos. These can be marked as breaking news for up to six hours. Publishers can use this feature one time per day, or an additional time on big news days.
The new feature is available to approved news publishers who publish content to Facebook. When published on Facebook, breaking news stories are clearly identified as breaking news, and Facebook will report engagement metrics for this type of content. The only catch is that breaking news can only be published by the administrator of the page, and only link posts and live videos can be marked as breaking news. However, SocialFlow is currently not compatible with live videos.
Important Public Information
Breaking news is defined as “important public information”. It helps publishers build audience loyalty by making their content more visible. By using the Breaking News tag, publishers can easily communicate urgent news on Facebook and gain more followers. The Breaking News indicator is available to medium-sized publishers with at least 25 Facebook shares per day.
Brand Awareness & Keyword Optimization
Facebook’s Hashtag feature allows users to create and use hashtags to increase the visibility of their content. Hashtags help users search for content related to a particular topic and are useful for promoting events and webinars. They are also helpful for brand awareness and keyword optimization.
Hashtags are a great way to expand the reach of your Facebook content, develop brand awareness, and engage your audience. The key is to develop a strategy to use hashtags and develop a content creation process that makes sense for your business. Use each hashtag for each platform separately and monitor your analytics to find the best hashtags for your content.
In addition to increasing the reach of your content, you can also use hashtags on other social networks, like Twitter and Instagram. Adding hashtags to your posts may increase their visibility, but you should not overdo it.