Last Updated on April 14, 2024 by Umer Malik
The manufacturing materials like corrugated cardstock, environmentally friendly kraft stock, or Recycled Bux board are used to produce the foundation boxes. Due to such materials, the boxes are not only durable and sturdy but are also climate-friendly, which means that they can be easily degraded by microbes after being used. These packages can be customized into distinctive shapes and actual sizes through customization options.
This helps in the perfect encasement of the product inside the package so that the product can stay intact the whole time. These boxes can be printed using modern digital, offset, and screen printing technologies. To make these boxes look appealing and enticing, you can opt for the finishing coats, which include matte lamination, glossy lamination, spot UV, embossing and debossing techniques, raised ink, and metallic silver or gold foiling.
Every brand wants to promote itself through cost-effective means to gain more audience and boost sales. These days, the promotion does not require fancy campaigns on which the business has to spend a huge amount of money, but the advertisement of the brand can be done through the packaging boxes. For example, foundation boxes can be easily sued for branding purposes when manufactured properly. Here are the five tips you can use to promote your cosmetic brand using packages.
By displaying the logo
The cosmetic business can display the logo on the foundation box packaging to attract more audiences. The logo is the symbol created and used by businesses all around the world so that they can make the common people know about their brand. Every business, irrespective of its nature, has its logo or trademark; for example, the logo of Starbucks is a two-tailed siren or mermaid in green colour. So whenever a person sees this logo on the roadside or even on a coffee cup, he immediately gets an idea that this belongs to the Starbucks franchise. Similarly, makeup businesses can also use this strategy to promote their brand.
The display of the logo can be done through different techniques. From hot foil stamping to the printing option and the embossing technology, your business can use either one to display the logo on the surfaces of the packages. These technologies help display clear and beautiful logos, but you should consider the technique according to the colour of your packaging boxes. Moreover, this strategy does not cost an arm and helps in the business’s easy advertisement. This way, your brand does not have to opt for any other separate branding campaign for promotion purposes.
Mentioning sales offers
Who does not love sales, right? Nowadays, everyone is inclined towards buying the products in sales or promotional offers. So, a business can provide sales to attract more audiences and promote the brand. But, often, these sales do not reach the masses. To avoid that, you can use custom foundation boxes and display the sales offers on the boxes so that everyone can get to know about the ongoing sales offers.
If you are using the boxes to display the sales, then you should consider this point because it’s crucial and helps reach out to the masses more effectively. The mention of such kinds of offers or details should always be in some striking colour combinations and proper typography. The proper typography means that the size and the style of the box should be appropriate and not too small and big or not too stylish. Because the offers written in such font style and size are not readable to the common audience. And when the common people cannot read such offers, they do not get inclined to the business and purchase the products.
Displaying business details
You can display business-related details on the foundation box packaging to make the audience aware of your business. The display of the logo, the name of the brand, its address, contact number, email, and social media accounts are some of the basic information you can display on the surfaces of the packaging boxes. This tip helps draw the targeted audience’s attention and engages them productively. If the printed information is written precisely, without grammatical and spelling mistakes, and in the proper template, it succeeds in gaining the reader’s interest.
Apart from this, it would be best if you did not use cheap or inferior printing techniques to display information because cheap techniques result in overlapped printed information that is not readable. As a result, such packages fail to drive the audience’s attention and display a poor business image. So, if you want to promote the brand through packaging boxes, you must display the correct and precise business-related information through efficient printing techniques.
Promote a social cause
You can make your business famous by promoting some social cause through the custom foundation boxes. Businesses can associate themselves with any common yet serious social cause like gender inequality. The makeup brand first needs to create a theme for the packaging box with clear goals that what kind of slogans it wants to display.
Then it can opt for special packaging boxes and display the slogans or the logo on the surfaces of the boxes in the appropriate colours. Associating your brand with some social cause displays an image that your business is well aware of the surroundings and updated with all the ongoing issues. It shows the people that you care for them and support them. The business can easily promote its brand and attract more audiences through this strategy.
Using eco-friendly materials
Foundation boxes wholesale is a special offer provided by the manufacturing company. Through this offer, you can avail of large quantities of packages at relatively low prices. Moreover, the lower prices do not affect the quality of packaging boxes. But you are allowed to get the boxes in customization options.
You can choose all aspects from the manufacturing material to shape and size, custom printing, etc. To give out a good image of your business and promote your brand, you should choose environmentally friendly materials for manufacturing these boxes. This will help in the creation of sustainable and recyclable packaging solutions that do not put a burden on nature.
People are conscious of the increased pollution and global warming due to the excessive use of plastics and are more inclined toward the businesses that provide such product packaging. So, by using biodegradable materials to produce these boxes, you can easily promote your brand and support a green campaign.
The foundation boxes have been used for packaging sensitive and fragile cosmetic items that need secured and durable packages. However, so many strategies through which businesses can save a lot of money and use these boxes for advertisement purposes. Above, we have discussed some ways you can promote your brand by using these packages.
