Search engine optimization (SEO) is as vast as it is misunderstood. As the old saying goes, ignorance is bliss, and for those who are not yet acquainted with the many ways that search engines like Google can penalize websites for spammy or inauthentic behavior, it can feel like a black hole from which there is no return.
If you’re stuck in a rut with your SEO and don’t know where to begin, this list of tips may be of service. It isn’t an exhaustive list by any means; these are simply some of our favorite resources that we have found to be helpful over the last few years while conducting our own SEO work. If you find yourself in need of a little inspiration or want to try out new strategies, check out these tips collected from the top SEO agencies in singapore for a successful SEO strategy:
Determine your website’s main purpose
An SEO strategy is only as successful as the foundation on which it is built. In other words, if your website isn’t optimized for what it is intended for, users won’t find your content or ads relevant to their needs. To make the most of your content, you need to determine its main purpose. The following are the top three most important factors for determining the success of your website:
Users – What are they trying to search for? What are they trying to find out? Are they looking for information that will solve a problem they are having or will help them reach their goals? If users are seeking answers to these questions, then your content is tailor-made for them.
Businesses – What are they trying to do when they are on your site? What are they trying to learn when they visit your site? What results do they expect to see when they take the steps necessary to get there?
Keywords – What are your keywords? Where do these words appear in your site’s content? What are they trying to do when they land on your page? An SEO strategy is only as successful as the foundation on which it is built.
Keep your SEO expenses under control
SEO is a young industry and has seen tremendous growth in the last few years. This growth has led to an increase in costs for many website owners. It has also led to concerns about how much is too much when it comes to SEO. There is no one-size-fits-all solution to this problem.
For some, the price of success may be too high. If this is the case for you, we recommend you start with a lower budget and work your way up from there. Other website owners, and especially those just getting started, may have different priorities and would be more open to budget-friendly deals.
If you ever feel like you’re getting ahead of yourself with your SEO, we recommend you pull back and take a look at where you started. You can always push forward once you’ve taken a step back and assessed where you are currently at.
Be transparent with users
Asking users to complete a survey about their experiences with your page is one of the oldest SEO techniques around. We have a hard time believing that this practice has gone unchanged in the intervening years, but it has! This type of transparency goes beyond asking for surveys, though.
You can also let users know how your content is structured, what keywords you are using, and other information about your site. This is essential for users to make informed decisions when it comes to whether or not to click on your ads. It also shows them what type of content you have and how you plan to link to it.
Be clear about the relevance of your ads
When it comes to your ads, make them relevant to the search query. You can’t and shouldn’t rely on advertising agencies to do this for you. You need to be responsible for everything that happens on your site. Relevancy is the backbone of success in the SEO business.
It is the key that allows new traffic to find you, and it is your number one priority when it comes to your ads. Make sure they land on the page that they’re supposed to and deliver what they have promised.
Don’t be afraid to let users guide your strategy
Users may have a hard time sifting through the cacophony of irrelevant ads that are always flooding the web. When you let users select their own ads, they are more likely to click on them. We often get asked how we can let users choose our ads. The short answer is we don’t.
This is because we believe that users should have complete control over their ads. They should be able to pick and choose which ads to click on and receive from us. This also means we don’t want to be selected by users as their default ad provider.
An SEO strategy is not just about writing great content and putting it in the right format on your site. It is also about building a strong foundation and keeping your costs under control. In other words, an SEO strategy must be budget-friendly.
If it is not, your efforts will end up being completely wasted. If you have any questions or need help with your SEO today, don’t hesitate to get in touch with us. We are always here to help.