Different Types of Business Custom Signs and Their Advantages

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Custom signs

Custom signs are important when you are running your own business. They attract potential customers and tell them exactly what they can expect from your company.

In the following article, we take a look at some of the different types of custom signs and some of their advantages.

Temporary Signs

The durability of a custom temporary sign depends on many factors, including its material makeup, size and environmental conditions. Temporary signs are an economical way to advertise your business during construction projects. Or other initiatives that require quick turnarounds between marketing campaigns.

In addition to offering vibrant graphics, we can work with you to develop effective call-to-actions (CTAs) that will help draw attention to your message in a cost-effective manner.

Mailing Labels

The downfall to using mailing labels is that you’ll have to hand address each package before you drop it in a mailbox. For many business owners, that’s a deal breaker.

However, if you know your customers well or don’t ship often, mailing labels might be right for you!

Poster Displays

One popular type of custom sign is a poster display. These can help businesses promote their products. Events or sales by announcing information directly on their wall or door.

This way, no one has to guess what’s being advertised, allowing them to make immediate decisions based on that information.

Posters also tend to attract attention more quickly than other signage options because they’re flat against a surface and relatively large for most eye-level viewing.

Bulletin Boards

For businesses on a budget, cardboard custom signs are an excellent way to save money on signs. Cardboard signs are made from either corrugated or foam-core material, both offering distinct advantages for certain businesses.

Corrugated signs work great for outdoor use since they’re lightweight but sturdy enough to stand up to wind and bad weather. Foam core boards can be glued together to form large displays or even a room divider.

Window Graphics

Not all custom signage options are great. If you need graphics to attract attention, use window graphics. They’re perfect for windows that are big enough to showcase your message.

When a customer walks by, they can see it right away—and when they come in, your sign will catch their eye again, reminding them why they stopped in. A well-placed window graphic is also an attention-grabbing welcome to customers. Who’ve been directed there by signage elsewhere on your property or nearby.

Floor Graphics

These large floor signs come in a range of sizes and materials, from vinyl to metal and everything in between. They can be used indoors or outdoors.

As their name suggests, floor graphics are placed directly on a hard surface (i.e., an entryway, lobby or cafeteria). There are also variations that are lightweight enough to hang from walls or ceilings with minimal assistance.

Door Hangers

Whether you’re hiring a new employee, introducing a new product line or reminding customers about your upcoming special events, door hangers are a cheap way to get your name in front of your target market.

Door hangers feature a simple design that can be customized with full color printing. Door hangers also have an advantage over other custom signs because they stand out—unlike posters and banners which people typically hang on their doors.

Banners & Flags

A well-designed banner or flag can spruce up your storefront, promote your special offers or showcase a seasonal theme. Custom flags made with materials like vinyl can last for years, resisting wind, rain and sun.

You may have to pay more up front but you’ll save money in the long run because they are so durable.

However, weather-resistant custom signs take a little longer to design since they require more material. The additional cost is usually minimal because these types of custom signs are produced in bulk.