In this digital era, every company needs a good promotion to introduce their products or services to be better known among the public. The key to branding companies’ success is applying the right digital marketing strategy.
One of which is creating video marketing. Besides saving on promotional costs, videos can also be shared through various social media platforms and reach more customers, both local and international.
Therefore, you have to make product videos that are not unique but also of high quality. Why should it be like that? It is because quality videos are not only able to attract the attention of potential customers but are also able to compete with competitors.
Thus, product videos should contain advantages and information about your company’s products. Even though it looks simple, you will need to pay attention to the critical part of creating good quality product videos.
So that the result of the video will be memorable and will be able to win the hearts of customers, here are five tips for creating better quality product videos.
1. Set Goals For Your Product Videos
Before creating product videos, you need first to determine the goal of the video that you will make to achieve the desired result, whether it is to build brand awareness, generate leads, increase conversion sales, etc.
It not only helps you choose the suitable video format but also helps you to brainstorm ideas.
Once your goals are set, it’ll be easier to proceed in the following steps, like determining the topic based on your audiences’ needs and choosing the right videos that meet your goals.
Several types of product videos are commonly used, such as animated videos, motion graphic videos, tutorial videos, explainer videos, etc.
2. Ensure You Have Sufficient Lightning
When creating a product video, you should focus on how the light is captured, not too dark or too bright. Everything must be balanced to produce a video with better quality. Thus, ensure you have sufficient lighting to get a high-quality video result.
Lightning can do two ways to get a high-quality video result, such as utilizing sunlight and clouds during the day, commonly referred to as natural light. It will make your video look naturally bright.
Secondly, you can use studio lights. It is used to produce professional videos of good quality. Additional equipment that you can use includes flash, softbox, and reflector.
3. Leverage Storytelling
You must deliver video content in a storytelling style to produce an excellent promotional video and include valuable messages that can take the customers into the story.
It’s best if the story has a deep meaning so that it will stick in audiences’ minds. They will automatically remember your product and brand.
Thus, Including storytelling in your product videos will make the audience not like watching a marketing video or just a video containing sales, but as if watching an entertaining video show. This can increase customer engagement and build customers’ trust and loyalty to your brand.
Therefore, make sure your video has value in it so that the story in your product video can emotionally attract customers’ attention.
4. Decide a Good Video Editing Program
After your product video has been produced, it’s time to edit your video by adding transitions, colors, titles, intros, and subtitles so that your video will more likely look engaging and easy for the audience to understand.
You can take advantage of video editing programs to help you produce high-quality videos. Each video editing program has its features and uses. Therefore, choose the one that suits your product video needs.
Here are some of the best video editing software that you can choose from:
- Adobe Premiere Pro
- Apple Final Cut Pro
- DaVinci Resolve
- Corel VideoStudio Ultimate
- CyberLink PowerDirector
5. Diffusing Your Video
The thing that is no less important is that after you finish producing product videos, you need to promote your product videos so that your audiences can well know your product. Thus, ensure that you market your video on the right platform.
Several social media platforms should be included in the list, such as YouTube, Facebook, Tiktok, Instagram, and Twitter. You might also consider forming different groups and forums on Facebook and Quora.
In addition, video marketing will be even better if you leverage paid advertising on Youtube or Facebook because advertising your video on these platforms will be easier to reach more potential customers.
The last way is to send weekly marketing emails to the audience by including the latest YouTube videos or collecting relevant videos to share about specific email newsletter topics.
Creating high-quality product videos may take a lot of effort and time. However, it’s worth what your business will get when you can produce quality video products. You will easily attract audience attention, build brand awareness, increase conversion sales, etc.
So the more professional your video looks, the better your brand will benefit from it. You can dramatically improve the quality of your next video simply by applying the five tips listed in this article. It’s time for you to produce a high-quality video for the better of your business.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro